How do readers find books? Or, more importantly, how will they find your book? According to this poll on the MobileRead forum, readers find books in the following ways (in order):
- Recommendations from friends or other readers
- Recommendations from online forums, blogs, or message boards
- Bookstore browsing
- Amazon reviews/recommendations
- Interesting covers or blurbs
- Free download or bargain price
- Library browsing
- Mainstream media reviews
- Kobo
- MobileRead
- Bestseller lists
- Author sites
- Award lists
So, if you want to sell your book, you have to somehow tap into the huge informal system of friends talking to friends, either in person or online. Everything else is secondary.





